When it comes to the base cards, Ice has some of the best around. The all-acetate cards look great. The acetate has a blue tint to it so it is not completely clear. The player's name, team, and position are all collected on the left side of the card. On camera, the foil made the player's name a bit difficult to see but in standard lighting there was no problem reading it.
The back side of the card is well done as typically acetate cards leave little room for much. But Upper Deck has the experience now to make sure the backs of these cards don't look like an afterthought. They've done a nice job with the limitations an all acetate card can bring. Great job to the designers of this card as it comes together very nicely.
Since going to the all-acetate formula a few years back, the Ice Premier rookie cards have lost a little bit of their thunder in terms of their uniqueness in the set. I thought it was cool that the rookie cards stood out as the only acetate cards in the main set. As they stand now, though their design is different than the standard base, they don't really pop out of the set as they once did. I'm sure the big rookies will still be worth their weight in gold... but from a design perspective I think there is a little less luster here.
Boxes of Ice only come with 6 packs, and you only get 4 cards per pack. There really isn't much you get when buying a box. I feel that Upper Deck has really refined the product. Sometimes I miss the larger box with more cards, but in the end, I think the modern collector will be alright with having higher quality (but less) base cards.
In terms of hits, each box of Ice has an on-card autographed card and either a memorabilia or Exquisite card. I love that the signatures are on-card. The blue ink on the acetate imparts a sweet look. I am, however, a little bummed at the decision to make the Exquisite card a possible substitute for another hit. Their are Exquisite hits available, but my box had a plain old Exquisite base card - and that wasn't a very exciting pull.
Overall, Ice is a fun product to break with some very nice looking cards to collect. There are a ton of hits to find, but not a lot of hits when buying at the box level. Ice is a moderately priced product that can be attained by most collectors. I'd definitely give it a try as Ice is one of Upper Deck's better brands.
Overall Score: 8/10